{"id":2184,"date":"2010-07-21T17:32:59","date_gmt":"2010-07-21T06:32:59","guid":{"rendered":"https:\/\/stage.creately.com\/blog\/?p=2184"},"modified":"2011-08-04T19:55:00","modified_gmt":"2011-08-04T08:55:00","slug":"is-your-online-sales-funnel-leaking","status":"publish","type":"post","link":"https:\/\/stage.creately.com\/blog\/experience\/is-your-online-sales-funnel-leaking\/","title":{"rendered":"Is your online Sales Funnel leaking?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2288\" title=\"Leaking Sales Funnel\" src=\"https:\/\/stage.creately.com\/blog\/wp-content\/uploads\/2010\/07\/leaking-bucket-large2.jpg\" alt=\"Leaking Sales Funnel\" width=\"580\" height=\"365\" \/><\/p>\n<h3><strong>You&#8217;ve got traffic?<\/strong><\/h3>\n<p>We normally use funnel diagrams to understand the flow of a user through our website, to the application, and then onto the purchase pages (or not). Some great tools are out there\u00a0and just last week @<a href=\"http:\/\/twitter.com\/induja\" target=\"_blank\">Indu<\/a> blogged about using <a href=\"https:\/\/stage.creately.com\/blog\/marketing\/google-analytics-for-small-businesses-series-2\/\" target=\"_self\">Funnels &amp; Goals in Google Analytics<\/a> to better understand your funnel and conversion rates.<\/p>\n<p>This week, we went and applied the same to our traffic funnel in three steps.<\/p>\n<ul>\n<li>Identify how our potential customers find out about Creately. The &#8216;trigger&#8217; to visit the site.<\/li>\n<li>What their motivations are. Why are they here?<\/li>\n<li>Identify the pages they land on, and\u00a0craft a message that resonates with the visitor&#8217;s intent and\u00a0motivations. This will achieve lower bounce rates and far better conversions in a funnel.<\/li>\n<\/ul>\n<p>Ok, again: Being relevant is key. but how do we know what&#8217;s relevant unless we know what you want?<\/p>\n<h3>Map it out!<\/h3>\n<p>It&#8217;s easier to map this out in a diagram, and here&#8217;s ours &#8211; <a href=\"https:\/\/stage.creately.com\/diagram\/gbhv57aw2\/Online+Funnel+-+XT\" target=\"_blank\">How People Discover Creately<\/a>. Some of the bounce rates are guesstimates though.<\/p>\n<p>We first identified the source for them to come to Creately, then we break them down by their motivations and where they would go on the site to what landing pages.<\/p>\n<p><a href=\"http:\/\/create.ly\/gbhv57aw2\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"How people discover Creately\" src=\"http:\/\/create.ly\/gbhv57aw2\" alt=\"\" width=\"580\" height=\"320\" \/><\/a><\/p>\n<p>The next phase is to make sure the landing pages speak to them well and address their questions. That&#8217;s another post for another day \ud83d\ude09<\/p>\n<p>Before I go back to more diagramming and numbers, do you find this approach useful? How do you look at your traffic funnel?<\/p>\n<p>@<a href=\"http:\/\/twitter.com\/chandika\" target=\"_blank\">Chandika<\/a><\/p>\n<h4>Image By: <a href=\"http:\/\/www.flickr.com\/photos\/vrogy\/\" target=\"_blank\">vrogy<\/a> \/ <a href=\"http:\/\/creativecommons.org\/licenses\/by\/3.0\/\" target=\"_blank\">CC3.0<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve got traffic? We normally use funnel diagrams to understand the flow of a user through our website, to the application, and then onto the purchase pages (or not). Some great tools are out there\u00a0and just last week @Indu blogged&#8230;<span class=\"continue-reading\"> <a href=\"https:\/\/stage.creately.com\/blog\/experience\/is-your-online-sales-funnel-leaking\/\">Read More<\/a><\/span><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[681,52,684,84,17],"class_list":["post-2184","post","type-post","status-publish","format-standard","hentry","category-experience","tag-diagrams","tag-flowchart","tag-marketing","tag-sitemap","tag-understanding-users"],"_links":{"self":[{"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/posts\/2184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/comments?post=2184"}],"version-history":[{"count":28,"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/posts\/2184\/revisions"}],"predecessor-version":[{"id":2299,"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/posts\/2184\/revisions\/2299"}],"wp:attachment":[{"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/media?parent=2184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/categories?post=2184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.creately.com\/blog\/wp-json\/wp\/v2\/tags?post=2184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}