The recent rise in technology has changed the face of business and just about everything that goes with it. Companies are moving away from fighting for potential customers by shooting ads into a blanket of darkness and hoping for positive… Read More
Category Archives for : Marketing
You’re probably thinking, ‘I already know who my most profitable customers are, they’re the ones who spent the most money, right?’ However, this is not always the case. For example, somebody could buy the most expensive item on sale, but… Read More
Building a brand can feel like going back to middle school. You want to be popular and you want people to like you. But at the same time the harder you try to connect with others, the more they shy… Read More
Social media has opened up a huge avenue for startups and small businesses to reach their target audiences. It’s not that large companies can’t reach them via social media. But they already have the budget and means to reach them… Read More
These Top 10 Futuristic movies shown on the “big screen” tried to give us a foretaste of what it will be like living in the future will be like. Films can be a paradise for the imagination. But have they… Read More
I’ve been writing white papers for B2B technology marketers for many years. It’s a variegated format, one that serves different purposes in the marketing process. That variety is both a strength and a weakness for marketers, however. It’s versatile, which… Read More